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P&G’s ‘Responsible Beauty’ Platform

Shares botanicals safe-use guide with industry as first step to build “sustainable, inclusive and resilient future.”

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By: Christine Esposito

Editor-in-Chief

P&G Beauty convened a virtual meeting with leading global NGOs to discuss the role of the beauty industry in accelerating progress towards a more sustainable, inclusive and resilient future. The beauty industry has responded to consumer concerns over safety, quality, origin and sustainability with an array of claims – such as natural, organic or clean – many of which lack clear definitions and standards and are sometimes at odds with one another, noted P&G. According to NGOs and Ale...

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